For the rebranding of Hair Dance, we strategically selected a spray dry shampoo bottle to offer customers a more convenient application, a refined design, and a sustainable option for refills.

 

To further promote eco-conscious practices, we introduced 100% compostable Kraft paper bags for our dry shampoo powder refills, significantly reducing plastic waste.

 

This thoughtful packaging overhaul not only aligned with our eco-friendly values but also contributed to remarkable business growth, including a 2100% increase in sales, organic press coverage, and expansion into over 9 international markets.