Influencer Marketing

Hair
Dance

I developed Hair Dance's influencer marketing strategy and oversaw its influencer marketing program.

Results:

Grew Instagram follower base from conception to 15,000 followers, organically, in less than 2 years.
Shopify consistently reported that ~90 to 95% of Hair Dance's DTC traffic came directly from Instagram.
Its DTC channel's sales consistently exceeded its historical sales annually since the brand's conception in 2012 through mid-2020.

I led the influencer marketing strategy for Blue Lagoon Skincare, focusing on organic opportunities, only.

Results:
1. Total # of placements in 3-month campaign: 125

2. Total estimated reach: 6,471,429

3. Blue Lagoon Skincare renewed their contract for a year.

View the campaign results here.